South Korea's Abebe Bakery is opening its first Hong Kong shop this September, bringing the cream-filled doughnuts and cream buns that turned a single stall in Jeju's Dongmun Market into one of the country's most talked-about bakery names. The new Tsim Sha Tsui outlet — only its second stop outside Korea, after Tokyo — begins its soft opening on 13 September 2026, with a doughnut giveaway planned for the following weekend.
In This Guide
What is Abebe Bakery?
Abebe Bakery is a South Korean patisserie built around cream-filled doughnuts and cream buns, best known for reworking Jeju Island's local ingredients into pastry form. It started life in 2018 as a single stall in Jeju's Dongmun Market, the island's best-known traditional market and a magnet for food-focused visitors, before growing into one of the country's largest cream-doughnut and cream-bun specialists.
The brand has since expanded beyond Jeju — including a Seoul presence near the historic Gwangjang Market — and opened a Tokyo outpost under the name Abebe Bakery Tokyo. Hong Kong is next: the Tsim Sha Tsui shop marks the brand's first stop outside Korea and Japan, a sign of how far its Jeju-market origin story has travelled in under a decade.
What should you order at Abebe Bakery?
Abebe's signature items are its cream-filled doughnuts, made with Jeju ingredients across nine varieties at the brand's outlets. The reported bestseller is the dirty chocolate cream doughnut, with the Gasiri black sesame cream doughnut and Jeju matcha cream doughnut named as close runners-up.
The bakery's cream buns take a different approach from most Hong Kong bakery fare: each one is filled with chewy glutinous rice cake alongside the cream, giving a contrast of soft and chewy textures in a single bite. Flavours include the Geumneung apple cream bun, the Yeongsil Ranch pure milk cream bun and the Wimi hallabong cream bun, built around hallabong, one of Jeju's signature sweet citrus fruits. Seven cream bun varieties are offered in total.
To drink, Abebe pairs its pastries with a short list of coffee and tea-based drinks, including a classic vanilla bean latte, a Cheonhyehyang cold brew (built on another Jeju citrus fruit) and a matcha tangerine cream latte. For more bakery options around the city, see our guide to Hong Kong's best dessert cafés and bakeries.
When does Abebe Bakery open in Hong Kong?
The Tsim Sha Tsui shop enters its soft opening phase from 13 September 2026. Shoppers keen on a freebie should aim for opening weekend: Abebe will give away doughnuts to customers from 4pm to 6pm on both 19 and 20 September, while stock lasts.
Abebe's Hong Kong arrival lands in the middle of a busy stretch of Tsim Sha Tsui openings, alongside New York deli import Schragels and coffee-by-day, cocktails-by-night spot Draft Land x nodi — further evidence that the neighbourhood's dining scene is having a moment in 2026.
Abebe Bakery (아베베베이커리)
No official Chinese-language name for the Hong Kong shop had been published at the time of writing; the brand trades under its Korean name, 아베베베이커리, and the English "Abebe Bakery".
Getting there
Abebe's Hong Kong shop sits on Mody Road in Tsim Sha Tsui East, a stretch better known for hotels, consulates and the New World Centre area than for pastry queues — that may be about to change. From East Tsim Sha Tsui Station, take Exit P1 and follow Mody Road; the walk is short and mostly flat. Coming from the original Tsim Sha Tsui MTR side, Exit M3 links up via the pedestrian subway that runs underneath Mody Road, avoiding street-level traffic. For more of the neighbourhood's newest tables, browse our restaurant listings.
Frequently Asked Questions
Worth knowing
Abebe Bakery opens on 13 September 2026 at Shop W, G/F, 37 Mody Road, Tsim Sha Tsui — Jeju's cream-doughnut specialist making its Hong Kong debut, with a doughnut giveaway on opening weekend.