London's cult pastéis de nata bakery has crossed the world to open its first Hong Kong shop — and only its second permanent address anywhere outside the UK and the Middle East. Santa Nata has taken a ground-floor unit on Lyndhurst Terrace in Central, bringing its flaky, custardy Portuguese tarts to SoHo's already crowded pastry scene.
In This Guide
What is Santa Nata?
Santa Nata was founded in London in 2019 by Portuguese entrepreneur Francisco Oliveira, whose family has three generations of baking behind it. The brand grew a loyal following across the British capital — it now runs six London stores plus one in Oxford — before expanding into franchise outposts in Kuwait, Doha and Istanbul. According to Foodie's report on the opening, the new Central shop is Santa Nata's first foray into Asia.
The signature product is a traditional pastel de nata, made to a recipe the brand traces back more than 300 years: a laminated, flaky pastry shell filled with a caramelised, lemon-and-cinnamon-scented custard. It sits alongside Manteigaria, the Lisbon-founded tart specialist that opened its own Central flagship earlier in 2026, making this stretch of Central one of the more competitive pockets of the city for Portuguese custard tarts.
Santa Nata (聖塔蛋撻)
Daily opening hours were not published in English at the time of writing — check the shop's Instagram for the current schedule before visiting, particularly around public holidays.
Why has SoHo become egg tart central?
Santa Nata's arrival lands in the middle of a genuine pastéis de nata moment in Hong Kong. Manteigaria opened its first HK branch on Queen's Road Central in June 2026 with queues out the door, and both brands are now competing for the same SoHo and Central foot traffic on the strength of near-identical products with very different backstories. Santa Nata's point of difference is a monthly rotating menu, which the brand says will introduce new pastries, desserts and eventually Hong Kong-exclusive creations.
Beyond the pastel de nata itself, the menu includes pão de deus (HK$25), a desiccated-coconut brioche bun, and the Santa Nata brioche (HK$25), a croissant-brioche hybrid. More than a dozen coffee and tea drinks are on the menu, including a Nata Latte (HK$48) and Nata Milk Tea (HK$45) built around the same custard flavour as the tarts.
Getting to Santa Nata
Lyndhurst Terrace runs on a slope linking Hollywood Road and Wellington Street, right beside the Central–Mid-Levels Escalator and a short stroll from both SoHo and Lan Kwai Fong. From Central MTR Station, take Exit D2 and follow Ice House Street or the escalator up towards Staunton Street, a walk of around 6–8 minutes. It's also walkable from PMQ and Tai Kwun, making it easy to fold into a wider afternoon around Central's heritage and shopping precincts.
Whichever side of the Manteigaria-versus-Santa-Nata debate you land on, Central's pastel de nata boom shows no sign of slowing down. For more of the neighbourhood's newest openings, browse our guide to Hong Kong's best cafés or the wider restaurants section.
Frequently Asked Questions
Get there early
Santa Nata is open now at G/F, 25–27 Lyndhurst Terrace, Central — check @santanata.hk on Instagram for the latest hours before you go.