Hong Kong Island's Vietnamese street-food scene now has a second address. Saigon Etoile, the Paris-and-Hong-Kong brand known for its bright, MSG-free bowls of phở, has opened a second local branch in Soho, tucked among the neighbourhood's steep lanes and bars. If you have been eating Saigon Etoile's noodles in Tin Hau, or have never tried them at all, here is what the new Saigon Etoile Soho outpost serves, what it costs and how to find it.
In This Guide
What is Saigon Etoile?
Saigon Etoile is a Vietnamese street-food brand that started in Paris, founded on a family recipe passed down through the owner's Vietnamese mother, before crossing to Hong Kong with a branch on Electric Road on the Causeway Bay/Tin Hau border. According to Foodie's August 2026 new-openings roundup, the brand has now launched a second Hong Kong location in Soho, bringing its casual, affordable menu to Hong Kong Island's bar-and-restaurant district.
The formula stays the same across branches: a short, focused menu of Vietnamese classics — a couple of phở styles, a French-style bánh mì sandwich, and a handful of traditional snacks — served fast and without MSG. It is the kind of no-frills, satisfying meal that has made the Tin Hau original a neighbourhood favourite since 2018.
Saigon Etoile Soho
This is Saigon Etoile's third location worldwide and second in Hong Kong, joining the original Causeway Bay/Tin Hau branch and the founding shop in Paris. Soho's tight lanes mean seating is compact, so it works best as a quick lunch or a casual pre-drinks bite before heading further into the neighbourhood's bars.
What should you order at Saigon Etoile Soho?
Start with the phở (HK$98), the traditional beef noodle soup that anchors the menu, or the tomato-and-crab bún riêu (HK$98) if you want something brighter and tangier. For something cold, the bún chả (HK$98) — vermicelli salad piled with grilled meat and herbs — is the lighter, fresher option, especially on a warm Hong Kong afternoon.
No visit is complete without a bánh mì (from HK$78), the brand's French-Vietnamese sandwich available in traditional pork, lemongrass chicken or vegetarian tofu versions. Foodie rates the flavours as “spot on” and the prices “affordable”, calling it an ideal spot for a quick but delicious meal in the neighbourhood.
Where is the Soho branch and how do you get there?
Saigon Etoile Soho sits at Shop 1, G/F, King Ho Building, 41–49 Aberdeen Street, in the heart of Soho's dense grid of restaurants and bars above Central. The easiest route is via the Central–Mid-Levels Escalator, getting off around Staunton Street and walking a short distance to Aberdeen Street; allow about 10–12 minutes on foot from Central MTR Station's Exit D2. It is a compact, casual room, so this is a walk-in-friendly spot rather than one that needs advance booking.
Making a night of it in Soho? Pair a bowl of phở with our guides to the best Vietnamese restaurants in Hong Kong, the ultimate Lan Kwai Fong guide for what comes after dinner, and the city's best cocktail bars.
Frequently Asked Questions
Grab a bowl
Climb the escalator, find Aberdeen Street, and order a bowl of pho or a banh mi. Saigon Etoile Soho brings affordable, no-frills Vietnamese street food to Central's bar district.