McDonald's Hong Kong kicked off its biggest K-pop crossover of the year this morning, launching a Korean-inspired menu and merchandise collaboration with G-Dragon and his label/brand PEACEMINUSONE. Hong Kong is one of the first markets live, syncing with South Korea at 9:30am today. Here's what's dropping, and on which dates.
In This Guide
What is the G-DRAGON x McDonald's collaboration?
McDonald's Hong Kong x G-DRAGON x PEACEMINUSONE
The tie-up pairs McDonald's with G-Dragon's fashion label PEACEMINUSONE, whose signature "broken daisy" logo appears throughout the campaign's packaging alongside a specially designed red heart version of McDonald's own branding. A teaser clip released ahead of launch shows G-Dragon leaning against Ronald McDonald while scrolling his phone, closing on the tagline "You lovin' it." Redemption details for the merch drop are expected to be announced later this week via McDonald's Hong Kong's official channels.
What's on the menu?
The centrepiece is a new Korean spicy butter sauce, developed and shipped in from McDonald's Korea, which blends the heat of Korean chilli paste with a smooth, buttery finish. It headlines a new Korean Spicy Butter Crispy Chicken Thigh Burger (built on a full chicken thigh cut, with pineapple and crisp romaine), and can also be ordered as a dip with Chicken McNuggets. Alongside it, the limited-time line-up includes a Jeju tangerine coconut soda; two flavours of Shake Shake Fries (a new Korean BBQ flavour and the returning Honey Butter); a "Sweetheart Crispy" Oreo® McFlurry®; and Korea-imported salted caramel mini crisps. Everything ships in themed packaging carrying the PEACEMINUSONE daisy motif.
The merch drop dates
Beyond the food, McDonald's Hong Kong is staggering three separate release moments to keep the campaign running for over a week. Food items launched 17 September; a set of "I'M M FAN" collector cards follows on 21 September; and the most-anticipated piece, PEACEMINUSONE-branded merchandise, drops on 23 September. Previewed items include a vintage-style cap resembling the one G-Dragon wore in his 2025 "Too Bad" music video, several designs of metal pin badges, and a canvas tote bag printed with both the McDonald's and PEACEMINUSONE logos. Exact redemption terms (purchase thresholds, in-store versus app, stock limits) had not been published by McDonald's Hong Kong at the time of writing.
This is one of several K-pop and Korean-culture crossovers to hit Hong Kong this year. For more collectible drops, see Yum Cha Now's guide to where to buy Labubu in Hong Kong, and for more of the city's Korean food scene, browse best Korean restaurants in Hong Kong.
Frequently Asked Questions
Plan your visit
The food is already on menus citywide - mark 21 and 23 September for the two merch drops. This is McDonald's Hong Kong's biggest celebrity crossover of the year.