If your social feeds have been suspiciously full of stitched smiles and tiny sailor outfits, this is why. The Jellycat Yacht Club — the first of its kind anywhere in the world — has set sail at Lane Crawford, Harbour City, turning a corner of Tsim Sha Tsui into a full vacation-mode hideaway for the British plush brand's most devoted fans.
What is the Jellycat Yacht Club?
It's a nautical, vacation-themed retail concept — the first Jellycat Yacht Club in the world. Lane Crawford handed over a chunk of its Harbour City flagship to Jellycat, which transformed the space into a "little boating luxury" experience: think harbour-side styling, photo moments, and the brand's signature crew of stitched characters lined up like a ship's company waiting to be adopted.
It opened on 8 May 2026 and remains docked at Lane Crawford as a limited-run summer attraction, per Time Out Hong Kong. It joins a busy season of character activations in the city — the kind of feel-good, photo-friendly pop-up that's become a summer fixture, much like the Flower Miffy pop-up over in Causeway Bay.
What's in the High Summer 2026 collection?
The big draw is exclusive early access to Jellycat's newest line before its global launch. The Yacht Club debuts the Amuseables Life Ring — a smiling rubber-ring plush made for the season — alongside a wave of nautical newcomers and a returning favourite dressed for the occasion.
Here's the crew you'll meet on board.
Jellycat High Summer 2026 — who's aboard
| Character | The detail |
|---|---|
| Amuseables Life Ring | Season's debut plush, with exclusive early access |
| Bartholomew Bear Seafarer | Returning bear in sailor stripes and yellow dungarees |
| Roarwell Sea Lion | Nautical newcomer |
| Maffles Manatee | Nautical newcomer |
| Pinchsnap Crab | Nautical newcomer |
Collection details per Harbour City and Time Out Hong Kong (2026). Stock and exclusives can change; popular pieces sell fast.
Why is Jellycat having such a moment?
Because it sells more than soft toys — it sells a feeling. The London brand has built a cult following on whimsical characters, witty names and a knack for limited drops that turn casual shoppers into collectors. A flagship-scale, world-first themed space like this is catnip for that community, and a clever footfall driver for Lane Crawford.
It also makes for an easy, air-conditioned outing on a sticky Hong Kong afternoon — pair it with our pick of indoor things to do to beat the heat, a wander through Harbour City, or a browse of Hong Kong's best local fashion brands.
Where is it and how do you visit?
You'll find the Yacht Club at Lane Crawford, 2/F, 3 Canton Road (廣東道), Harbour City (海港城), Tsim Sha Tsui. It's about a 10-minute walk from Tsim Sha Tsui MTR (Exit A1), or a short stroll from the Star Ferry. Entry is free — you only pay if a plush follows you home — and the space sits within Lane Crawford, so it keeps the store's regular trading hours.
Jellycat Yacht Club — Visitor Info
Location and dates per Harbour City and Time Out Hong Kong. As a limited-run concept, closing dates may be announced later — check Lane Crawford for the latest before you go.
Bring a camera, bring your patience for the queue, and bring a friend who'll forgive you for adopting "just one" sea lion. Then make a day of it across Tsim Sha Tsui's malls and the harbourfront.
Frequently Asked Questions
More summer pop-ups
Catch the season's other big character moment with our guide to the Flower Miffy pop-up in Causeway Bay.